Written & directed by Artemas Gruzdeff

Carrier Advice

Tuesday, August 14, 2007

Some chap called William Davies wrote an article for The Register called The Cold, Cold Heart of Web 2.0 in which (I’m quoting Nicholas Carr here) “he argues that it's a mistake to assume that the technology-driven efficiencies we welcome in the commercial realm, as a means of reducing costs and, often, expanding choices, will also bring benefits when applied to the social or cultural realm”. It is, in the words of Mr. Carr, an “important essay” and indeed it scored high on my profundity-o-meter. Please, refer to the original article and Mr. Carr’s excellent commentary.

I, however, want to talk about some other point which Mr. Davies’s article demonstrates rather aptly.

When you go to the article, you’ll notice two rectangular objects seemingly unrelated to everything else on the page: one, near the top, the other, on the right. It’s called automated contextual advertising and it’s what makes the web tick these days.

Publishers like advertising because advertising makes money for publishers.

The problem is, in order for this automated advertising to work you need something called ‘content’.

Creating this ‘content’ stuff isn’t easy. You could certainly reuse someone else’s ‘content’ (the result would be called a ‘splog’), but that is widely considered bad manners. A respected journalism outlet, that is The Register, certainly wouldn’t enjoy to be called a ‘splog’.

So, it would greatly help if you could somehow make so-called ‘original content’ appear at will.

If you are an engineer or a scientist you probably find it hard to just sit down and pull some ‘content’ out of vacuum.

That’s why in order to succeed in modern society you should major in Philosophy and not in Quantum Physics.

I bet Mr. Davies did.

Recent Posts



Hello, friend! My name is Artemas Gruzdeff.

You don’t know me, but I work at the phone company and know whom you’ve been talking to. Don’t worry, your secret is safe with me.

RSS Feed

Click to subscribe:

Technically, the feed in in Atom 1.0 format, but it’s far easier and better understood to simply call it “RSS feed” than something like “syndicated XML feed.”

Reminder to My Future Self

When the time comes, cut the red one.

Ground-breaking and revolutionary design by Artemas Gruzdeff.

Mind-blowing and earth-shattering content by Artemas Gruzdeff.

XHTML 1.0, CSS 2.2 from partially recycled Blueprint 0.5, 720p minimum.

© 2600 BC Amon Ra.

This blog is intended as a comedy, but as an equal opportunity content producer I do not require consumers to have a sense of humor.

Contextual Advertisement

Famous People about Web 2.0

You cannot make a man by standing a sheep on its hind-legs. But by standing a whole flock of sheep in that position you can make a crowd of men. If man were not a gregarious animal, the world might have achieved, by this time, some real progress towards civilization. Segregate him, and he is no fool. But let him loose among his fellows, and he is lost — he becomes a unit in unreason.

— Max Beerbohm

The secret of being a bore is to tell everything.

— Voltaire

I assure you, I’m not high.

— George W. Bush

DRM Metadata

00100000 01101101 01111001 00100000 01100011 01101111 01101110 01110100 01100101 01101110 01110100 00101110 00100000 01001001 00100000 01110111 01101111 01110010 01101011 01100101 01100100 00100000 01110010 01100101 01100001 01101100 01101100 01111001 00100000 01101000 01100001 01110010 01100100 00100000 01110100 01101111 00100000 01101101 01100001 01101011 01100101 00100000 01101001 01110100 00101110 00100000 01001001 00100111 01101101 00100000 01100001 00100000 01110011 01110100 01100001 01110010 01110110 01101001 01101110 01100111 00100000 01100001 01110010 01110100 01101001 01110011 01110100 00101110 00100000 01001001 01100110 00100000 01111001 01101111 01110101 00100000 01110011 01110100 01100101 01100001 01101100 00100000 01101101 01111001 00100000 01100011 01101111 01101110 01110100 01100101 01101110 01110100 00100000 01001001 00100111 01101101 00100000 01100111 01101111 01101110 01101110 01100001 00100000 01100100 01101001 01100101 00101110