Written & directed by Artemas Gruzdeff

Mashup That SOA

Monday, August 13, 2007

Every now and then (once a year or so) aspiring Bill Gates’s surrogate Ray Ozzie comes out and strikes the world as a great communicator.

It was just so on July 26 when Mr. Ozzie spoke before Wall Street analysts.

In his enlightening talk he used words:

These changes in the environment almost always catalyze the creation of some new solutions that leverage the new capabilities enabled by that technology shift.

This is awesome. How does he do that? Is it spontaneous? Does he only talk this way or does he think this way, too?

And it goes like this for quite a while.

These are generally ad-monetized applications, and because of that, there's synergy in sharing data and features among the apps at this level.

Does this really mean anything? Who cares? Read it aloud. Seriously. It’s beautiful. It’s got the synergy.

A word of caution, though: don’t try to understand. It will ruin everything. I did and instantly developed a splitting headache. Trust me. Just read the words, listen to the music.

I believe we're the only company with the platform DNA that's necessarily to viably deliver this highly leveragable platform approach to services.

OK, I almost got that. “Our company strategy is something about leveraging our platforms.” I’m quite sure I’ve read it somewhere else before. Oh, yes, it was June 10 Dilbert.

I especially like how he made ‘leverage’ into an adjective. Though according to Merriam-Webster and the Oxford English Dictionary ‘leveragable’ is not a word, I think it’s their loss.

Still, it was not all purely theoretical. In a striking and unexpected move Mr. Ozzie announced impending plans to make important announcements:

And over the course of the next 12 to 18 months, we are going to begin introducing a number of new and very key components both at the platform layer and at the app layer.

“Very key”. I like the sound of that.

Strangely, the stock market was not impressed.

Tags: Inexaustible Fountain Of Cash.

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Hello, friend! My name is Artemas Gruzdeff.

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